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Jinx Plays a Starring Role For HorseHage A Decade On!

Jinx, the cute grey pony that appeared in our HorseHage television advert almost a decade ago, is still playing a starring role for the us. Now a veteran at 26 years old, Jinx is the new equine model for Mollichaff HoofKind Complete and will be appearing in our latest press advert for the product.


Jinx was loaned out to Sophie Blee from Susie and Beth Ford and has been with Sophie at her base in Devon for the last 11 years and is a much loved family pony. The pair appeared together in the television advert which was filmed at the yard of eventing icon, Mary King, who, coincidently, had come across Jinx before and recognised him.

Said Sophie, who is now 18: “I used to do show jumping, cross country and dressage with him but we both loved mounted games the most!”

Jinx went to the Pony Club National Championships five times for mounted games and one year was even a member of both the Junior and Senior teams! Most recently, he went with his current rider, Poppy, to the Intermediate Pony Club Championships and he still attends games training twice a week. During the show season he can often be seen doing demonstrations at the Devon County Show and the Royal Cornwall Show amongst other agricultural shows in his local region.


As well as featuring in the advertising for Mollichaff HoofKind Complete, Jinx is fed on the product too.

Said Sophie: “Mollichaff HoofKind Complete is ideal for Jinx. It’s low in starch and sugar and is perfect for good doers as well as horses and ponies that are prone to laminitis, and because it’s a complete feed, I know he’s getting all his vitamins and minerals too.”

Jinx represents the typical type of pony that uses Mollichaff HoofKind Complete and we are thrilled to have him feature in our advertising again. We hope he continues to enjoy mounted games and introduces more young riders to the discipline for years to come.

Mollichaff HoofKind Complete